Marketing Design
Motion
Brand Identity
YuviTal is a digital rewarding and loyalty platform for behavioral change and customer engagement. The company develop apps for organizations with customized solutions to improve the lives of their members by incentivizing better choices.
YuviTal
digital rewarding and loyalty platform
creative metia strategy
To ensure the efficient and effective use of campaign budgets, I developed a strategy focused on testing and iterative optimization. To structure the process, we started with three core messages designed to test different audience motivations.
Within each message, I developed three copy variations tailored to different awareness levels: one for audiences unfamiliar with the brand or the problem it solves, one for those aware of the problem, and one for audiences already familiar with Curve.
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Multiple messaging variations are launched, then evaluated to identify what performs best.
High-performing creatives are refined further, while underperforming ones are replaced with new variations. This cycle of testing, optimizing, and refreshing ensures that messaging stays effective, relevant, and consistently drives stronger results over time.
As the sole designer in the marketing department of a startup, I took on a wide range of responsibilities and led internal processes to establish the department’s visual presence from the ground up. My work included Defining and designing the visual identity of the company and its sub-brands, designing and managing the company’s website from a visual perspective, developing and executing campaigns from concept to behind-the-scenes management, creating organic content for social media, and producing materials for exhibitions—such as merchandise, print assets, brochures, and displays.
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