Creative Strategy
Design
Motion
DELSEY PARIS is a French luggage and travel accessory brand Known for their elegant, innovative, and practical travel products. The brand combining tradition and modernity, the company has a strong focus on French design, durability, and security, holding numerous patents for innovations.
Delsey Paris
Luggage & travel accessory brand
creative metia strategy
To ensure the efficient and effective use of campaign budgets, I developed a strategy focused on testing and iterative optimization. To structure the process, we started with three core messages designed to test different audience motivations.
Within each message, I developed three copy variations tailored to different awareness levels: one for audiences unfamiliar with the brand or the problem it solves, one for those aware of the problem, and one for audiences already familiar with Curve.
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Multiple messaging variations are launched, then evaluated to identify what performs best.
High-performing creatives are refined further, while underperforming ones are replaced with new variations. This cycle of testing, optimizing, and refreshing ensures that messaging stays effective, relevant, and consistently drives stronger results over time.
paid media banners
As part of the creative strategy, I developed two types of banner creatives to support different marketing goals: Special event banners were designed to capture timely moments such as holidays or sales, driving relevance and immediacy. In parallel, evergreen banners focused on the brands core value propositions and functional benefits, ensuring a consistent flow of performance-driven assets that could run year-round. Together, this mix allowed us to balance short-term engagement spikes with long-term brand reinforcement and sustained user acquisition.
Static banners: Concept, copy & design | GIF banners: Concept, design & motion
