Concepts & Creative
Design
Art Diraction
Truecaller is a leading app that identifies unknown callers, blocks spam, and protects users from fraud. With over 450 million monthly users, it ensures safer and more efficient communication worldwide.
Truecaller
Caller ID & Spam Blocking App
From the process
Mood Board
Concept Sketch
Concept 01 - Discover, Decide, Defend
Main idea: This concept emphasizes Truecaller’s powerful features, demonstrating how easy it is to stay informed about every call and ensure only the important connections get through.
Target audiance: Designed for users seeking control and simplicity in their daily communication, this concept highlights the practical value Truecaller brings by making interactions safer, smarter, and more efficient.
App Store Screenshots
I created three unique creative concepts, two of which were approved by the client. To reflect the app’s broad feature set and diverse user base, each concept was tailored to highlight a specific audience segment, addressing their distinct pain points and needs. This approach enabled us to test which audience profiles and value propositions generated the strongest resonance, ultimately driving higher traffic and engagement for the app.
From the process
Mood Board
Concept Sketch
Concept 02 - You're In Control
Main idea: This concept showcases Truecaller’s ability to give users full awareness and control over what appears on their phone, ensuring only the calls they want get through.
Target audiance: Targeted at users who value control, privacy, and confidence in their daily interactions, this concept positions Truecaller as a tool that puts them firmly in charge of their communication.
More Projects
paid media banners
I worked closely with the Truecaller team to integrate creative production into their marketing system and feature launches. Together, we developed a comprehensive suite of static banners, GIFs, and platform-optimized video assets to accelerate user acquisition across paid media channels. Each creative was strategically built around distinct messaging pillars - from functional benefits to emotional triggers and seasonal events - allowing for robust A/B testing and continuous data-driven optimization.
Static banners: Concept, copy & design | Video banners: Concept, design & art direction
